AT&T Mobility selected If/Then (formerly CSE Digital) to revamp the look, feel and functionality of its digital magazine, the Bridge. The content of the site is intended to drive awareness and brand affinity of AT&T products and services among African-American techies.
If/Then improved the site with a complete design refresh, implementation of responsive design across devices, enhanced user experience, development of short-form video content, and social optimization.
My role on the If/Then team for this project was user experience lead. I collaborated on the new visual layout, defined the information architecture, and delivered annotated wireframes in low-fidelity and high-fidelity.
This Drupal site is built with a library of components, each customized to construct a unique story for the Bridge’s users to consume. In an effort to ensure that each component was clearly defined so that the author could ultimately construct their story in the CMS, I created a component-based wireframe for the developer to adhere to. This component-based wireframe approach was a success for this project and I have continued to use this approach in other projects.