AT&T partnered with CSE and If Then for CTIA Super Mobility 2016 September 7-9, 2016 in Las Vegas. CSE was responsible for constructing their entire presence there. The design of the booth, the layout, all of the technology, the layout of the booth and support during the event.
The Connected Life booth concept highlighted AT&T’s commitment to the Internet of Things (IoT) by displaying its products and services in an immersive experience.
AT&T showcased the connected car, wearables, and smart cities solutions that have been displayed in partnership with CSE at past CTIA events. This year, AT&T’s business solutions expanded to include things like network connectivity, security, 5G, drones and services for customers to build their own IoT solutions.
I was fortunate to be a part of the If Then team that created many of the innovative technology solutions that were debuted in the booth this year. My contributions included collaboration on the concepts and dedicated user experience work for five of the new experiences, including the centerpiece of the booth which illustrated the pervasiveness of AT&T’s network in a 10-foot interactive space surrounded by LED walls and an LED floor. The other solutions I was able to contribute to were the cargo crate projection concept, network security solution, drone VR experience, and Smart City and Connected Life walls.
You can get a glimpse into the AT&T CTIA booth experience by watching the case study video: https://vimeo.com/194040000